Linda Henry
Sunday, June 11, 2006
 

Writer | Digital Media Producer
Santa Cruz, CA 95062

VoIP: 831-824-9117
Email: linda@lindaghenry.com

BACKGROUND SUMMARY
Linda Henry is a writer and entrepreneur whose crossover career in regional theatre and high technology have led her to a specialty in developing stories for the web and implementing digital publication systems and processes. Linda has launched Internet strategy, directed website development and led content management initiatives for multiple companies. From 1999-2001, she created and produced the pioneering online series, AnyCo.com®, an interactive story and video series. With characters and plot ideas submitted by a global audience, the site became a popular destination during its two-year run. Since 2001, she has consulted on a variety of digital media projects and for the past two years served as an IT manager at a San Jose start-up, laying the development groundwork for an enterprise information portal and content management system. Her writing spans multimedia scripts, brochures, business plans and market analysis.

EXPERIENCE

PORTAL PRODUCER
Pillar Data Systems, 9/03 – 6/06
- With executive management, developed strategy for Pillar's enterprise information portal
- Liaison between business owners, designers, developers, and application vendors to develop requirements, prototypes, and execution of Pillar's customer support portal and pillardata.com
- Directed framework for content publication, workflow and implementation of content management system to support a distributed publication process

VIDEO PRODUCER AND CONTENT MANAGEMENT CONSULTANT
Network Appliance Inc., 1/02 - 5/03
- Led cross-functional Content Task Force of director and VP level management in development of corporate-wide content strategy to establish people processes with roll-out of Content Management System
- Produced dozens of videos for Sales portal, directing production process from concept and custom video player development to implementation of eLearning modules
- Managed Network Appliance's relationship with Yahoo! Broadcast to develop promotional Webcasts and a video series for Sales Training

FOUNDER, CEO & CREATIVE DIRECTOR
AnyCo Network, Inc., Palo Alto, CA, 5/99 - 12/01
- Designed, developed and executed pioneering Webcast series, AnyCo.com®, an interactive story utilizing streaming video and other multimedia content
- Developed strategy and wrote business plan for $300k seed funding- Developed and executed marketing strategy, resulting in 5000 average visitors per day for more than 23 minute session times during peak months
- Wrote and produced 13 video episodes and a one-hour LIVE Webcast event that attracted a global, interactive audience
- Accepted into Microsoft Broadband Alliance for Content Providers in November of 1999 with featured listing on homepage of entertainment section of windowsmedia.com and msn.com from November 2000 - April 2001
- Developed custom embedded video player utilizing Windows Media Technology, creating a multimedia storytelling experience with interactive elements generated by the video; launched custom player in July 2000

DIRECTOR, Marketing Communications
Harmony Software, San Mateo, CA, 5/98 - 5/99
- Managed brand development with CKS Partners, public relations activities and analyst relationships, corporate collateral design and production
- Set overall strategy and direction for Harmony's corporate website
- Managed User Interface Study sessions resulting in strategic GUI development input for software product, as well as significant sales leads

MANAGER, Marketing Communications
Network Appliance, Sunnyvale, CA, 5/94 - 5/98
- Managed Company's premiere advertising campaign, including agency relationship (CKS Partners) resulting in quadrupling of web hits and sales inquiries
- Directed design, built hierarchy structure, developed and managed award-winning corporate website with innovations such as animated .gif homepage buttons (early 1995) and a Flash animation cartoon series (1997-98)
- Developed, hired and supervised MarCom and web development teams
- Managed communications programs for five major product launches

DIRECTOR, Marketing & Public Relations
TheatreWorks, Palo Alto, CA, 9/90 - 5/94
- Directed advertising and promotional programs resulting in substantial increase in single ticket sales and more than doubling of group sales
- Developed and implemented PR strategy with 50% increase in critic attendance at productions, increased coverage and Critic's Awards
- Developed, wrote and designed quarterly newsletter

DIRECTOR, Communications
Living Stage Theatre Company, Arena Stage, Washington, D.C., 8/86 - 9/90
- Directed highly successful advertising campaign that resulted in 200% increase in national residency workshop attendance
- Implemented local, national and international media strategy, resulting in major press coverage, including Washington Post Magazine centerfold story, McNeil/Lehrer documentary, and cable network feature coverage (Turner Broadcasting, BET, PBS)

EDUCATION
University of Pittsburgh
B.A. Creative Writing/Theatre Arts

SKILLS, PROGRAMS AND APPLICATION ADMINISTRATION
Advanced html, css, CVS, dhtml, javascript, mxml, Adobe Photoshop, Bugzilla, Eclipse, Interwoven TeamSite, Macromedia Breeze Live, Microsoft Office, Microsoft Project, Microsoft Visio, OracleAS OID, TrackIT, familiarity with video editing and encoding tools.

KEYWORDS
audience acquisition programs, brand identity and awareness, business requirements development, content management process design, creative direction, integrated communications, interaction design, Internet strategy, market analysis, multimedia script development, online curriculum development, product launch planning, project management, storyboarding, usability testing, video production, web analytics and metrics, web application design and development, writer

 
Resume

ARCHIVES
06/01/2006 - 07/01/2006 /


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